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Introduction:

Moringa Oleifera stands as the flagship anchor crop of Farmer’s Pride International (FPI), powering a new generation of climate-smart agriculture, rural industrialisation, and transformative investment for Botswana and the African continent. Since initiating large-scale Moringa farming in Botswana in 2023, FPI has progressed from small-scale piloting to full national scaling up to meet the demands of regional and global off-takers. With a 2 million metric tonnage required in the next 5 years, FPI requires 7,418,500 USD to scale up, as it stands as the solution to the use of long-abandoned Farming land, family wealth building, as well as economic rebalancing for African countries. Read more>>>

 

November 2025 saw FPI being awarded an internationally recognised organic certification for Moringa production by ECOCERT, authorising the export of Moringa and its value-added products to premium markets in Germany, the United States, Canada, and South Africa. This milestone positions Botswana as a competitive player in the global nutraceutical and green-economy value chain, while unlocking new income pathways for rural communities, women, and young people under the RUAIPP and Agriculture-Based Clusters (ABCs)

 

Moringa is considered the green Gold of Africa, as its prices compare to those of real Gold on the world market. With its first harvest at 6 months, a remarkable 3–8 harvests every year, and a productive lifespan of up to 43 years, Moringa stands as one of the most profitable and sustainable agricultural assets available today.

Through the Rural and Urban Agriculture Innovative Production Program (RUAIPP) and the Agriculture-Based Clusters (ABCs), Moringa fuels economic expansion, food security, youth and women empowerment, and the creation of rural industries. Its 17 industrial value chains—ranging from leaf powder, tea, capsules, and Ben oil to animal feed, organic fertiliser, cosmetics, pharmaceuticals, and exports—make it a complete agro-industrial ecosystem.

Moringa Oleifera: A High-Return Investment Platform and a National Development Engine:

The introduction of Moringa Oleifera as the anchor crop under the Agriculture-Based Clusters (ABCs) model marks the beginning of a historic transformation—one that unites national development priorities with global investment opportunities. This framework elevates agriculture from fragmented production into a highly coordinated, climate-smart, industrial, and export-oriented sector capable of reshaping livelihoods and strengthening the national economy.

1.A Dual-Purpose System for Investors and Government

Moringa Oleifera provides a unique convergence point where private investment returns and public-sector development objectives align seamlessly. Under the ABC approach, Moringa is not simply cultivated; it is industrialised, commercialised, and integrated across multiple value chains—unlocking economic power for individual investors and advancing national SDG-aligned development.

For investors, Moringa offers an unmatched return profile. For government, it delivers employment, food security, rural development, and export diversification. Together, these outcomes form a unified national strategy built on sustainability, resilience, inclusivity, and long-term competitiveness. Read more>>

2.Exceptional Investment Returns and Lifetime Economic Value:

The financial performance of Moringa Oleifera under FPI’s structured ABC framework positions it among the most lucrative agro-investments in Africa. Investors gain access to a perennial, fast-growing, and multi-harvest crop that provides high, stable, and long-term revenue.

Annual investor revenues per hectare:

  • Worst-case scenario: USD 170,400 per annum

  • Base-case scenario: USD 561,600 per annum

  • Best-case scenario: USD 1,022,400 per annum

       Lifetime economic value over 43 years:

  • USD 7.3 million – USD 44.7 million per hectare

 

This revenue is generated through multiple harvest cycles (3–8 per year) and supported by strong global demand for Moringa powder, leaves, seeds, tea, capsules, cosmetics, nutraceuticals, and animal feed.

The crop’s carbon sequestration capacity further enhances returns by unlocking supplementary revenue from carbon credit markets—positioning Botswana as a leader in green-economy finance and regenerative agriculture.

3.National Development Impact: Jobs, Rural Renewal, and Green Industrialisation:

From a government perspective, Moringa Oleifera is a strategic vehicle for achieving Botswana’s national priorities under:

  • BETP

  • Vision 2036

  • The Reset Agenda

  • The SDGs

  • Climate Action commitments under the Paris Agreement

  • AfCFTA industrial and export integration

By embedding Moringa within the ABC model, Farmer’s Pride International (FPI) and Hunter’s Global Network are unlocking a national transformation pathway with measurable socio-economic outcomes.Read more>>>

Projected job creation:

  • 53,000 jobs within the first 3 years

  • 150,000 jobs within 10 years

These jobs span farming, processing, product manufacturing, logistics, certification, quality assurance, export management, youth & women enterprises, and rural industrialisation.

Villages become agro-industrial hubs, women and youth become producers and beneficiaries, and Botswana’s rural economy becomes a structured, high-value contributor to national GDP. Read More>

4.Strengthening Food Security, Climate Resilience, and Export Capacity:

Moringa addresses core national priorities:

  • Food security: high nutrition leaves, powder, tea, porridge, and community feeding programs

  • Livestock productivity: protein-rich fodder, supplements, and immune-boosting feed formulations

  • Soil rehabilitation: natural restoration of degraded soils through regenerative agriculture

  • Carbon farming: high carbon absorption rates that support carbon credit income streams

  • Water efficiency: Moringa thrives with minimal water compared to most commercial crops

  • Export readiness: products aligned with EU, US, and global nutraceutical & cosmetic markets

These outcomes build a climate-resilient agricultural sector capable of generating domestic stability while positioning Botswana as a regional Moringa export leader.

5.Industrialisation Through Agriculture-Based Clusters (ABCs):

The ABC model centralises farmers, processors, service providers, exporters, and development partners into a formal, coordinated, and standardised national structure.

Each cluster includes:

  • Shared training

  • Central nurseries

  • Irrigation systems

  • Processing units

  • Packaging centres

  • Market access systems

  • Export facilitation

  • EcoCert-aligned compliance

  • Carbon monitoring and reporting

This ensures uniform quality, predictable yields, standardised products, and investor confidence.

It also accelerates national industrialisation by supporting:

  • Manufacturing of Moringa powder

  • Seed oil (Ben Oil) production

  • Pharmaceuticals

  • Cosmetics

  • Nutraceuticals

  • Cereals for school feeding & more

  • Animal feed industries

  • Biofertilizers and biopesticides

  • Renewable energy applications

The result is a powerful, multi-sector economic engine.

6. A Green, Inclusive, and Competitive Economy

Under FPI’s leadership, Moringa Oleifera is being positioned not as a crop, but as:

  • A high-return investment instrument

  • A climate-resilient industrial base

  • A community development pillar

  • A national economic diversification tool

  • A global export strategy

This model accelerates Botswana’s journey toward becoming a regional agricultural powerhouse capable of feeding local communities, supplying African markets, and exporting to global nutraceutical, health, and cosmetic industries.

Moringa Oleifera, under the Agriculture-Based Clusters (ABCs) model, stands as Botswana’s most powerful economic opportunity—one that merges private investor wealth, national development goals, climate action, and long-term social transformation.

 

With annual revenues of USD 170,400–1,022,400 per hectare, a lifetime earning potential of USD 7.3–44.7 million, and the ability to create 150,000 jobs in one decade, along its 17 value chain levels, Moringa is redefining agriculture as the economic engine of Botswana’s future.

Under Farmer’s Pride International, this is not just agricultural development—It is a national revolution, a generational wealth platform, and a blueprint for Africa’s green industrial future. Read more>>>>

What FPI Has Achieved So Far on the Project

Farmer’s Pride International (FPI) has already built a strong national foundation for Botswana’s Moringa Oleifera transformation. The achievements below demonstrate readiness, commitment, and capacity to scale the project into a fully industrialised national programme.

1. Farmer Training & Mobilisation:

FPI has trained and mobilised thousands of farmers across the country through practical workshops and cluster awareness programmes.


This has created the first national pool of Moringa-trained farmers ready for commercial production.

2. Formation of Agriculture-Based Clusters (ABCs): 

Multiple districts now have active Moringa clusters under FPI—including Letlhakane, Palapye, Francistown, Serowe, Gakuto, and Molepolole.
These clusters form the operational backbone for large-scale farming, processing, and export.

3. Real Farms Established & Planting Completed:

FPI has already started field-level planting:

 

These farms serve as Botswana’s first national Moringa anchor farms.

4. Technical Designs, Layouts & Manuals Completed:

FPI has produced all major technical documents required for scale-up:

  • 1–28 hectare Moringa farm layouts

  • Irrigation designs & BOQs

  • EcoCert-compliant farm mapping

  • Training posters, spacing charts, and production manuals

These tools ensure uniform national production standards.

5. Value Chain and Industrialisation Framework:

The full 17-level Moringa value chain (powder, tea, capsules, oil, cosmetics, animal feed, fertiliser, etc.) has been completed.
This framework positions Botswana for export-driven manufacturing.

6. Stakeholder Engagement & Partnerships:

FPI has engaged:

  • Government ministries

  • Universities

  • Banks and investors

  • Regional partners (Zambia, Malawi, Zimbabwe)

In Botswana, something new has happened a it is now recognised as a regional Moringa development hub. Read more here>>>>

International partners: Germany : read more>>>

7. Certification, Traceability & Export Readiness:

FPI has developed:

  • EcoCert-aligned systems

  • Sanitary and Phytosanitary (SPS) Measures documentation

  • Farmer registration & traceability systems

This ensures global export compliance.

8. Public Awareness & National Campaigns:

FPI has launched national campaigns, workshops, posters, and radio programs to build public understanding and support for Moringa farming and ABC cluster development.

Summary

FPI is currently :
✔ Training farmers
✔ Forming clusters
✔ Planting anchor farms
✔ Building the 17 value chain plans
✔ Developing national technical tools
✔ Engaging with government & investors
✔ Prepared export pathways
✔ Mobilised national awareness

Moringa Oleifera & ABCs – FPI’s Anchor Crop for Agriculture Funding, High Returns, Economic Growth, Generational Wealth Building and Climate Resilience:

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A VISION OF WHAT MORINGA SHALL BRING TO LIFE 

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Model Moringa Farms set up (13).png
Model Moringa Farms set up (11).png
Anchor 1
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Moringa Agroforestry Participation for Carbon Sinking:

Moringa Oleifera plays a central role in Farmer’s Pride International’s (FPI) agroforestry and climate-restoration strategy. As a fast-growing, deep-rooted, drought-resilient tree, Moringa is one of the most efficient natural tools for carbon sinking, soil regeneration, and landscape restoration. Its ability to produce 3–8 harvests per year while simultaneously absorbing high volumes of CO₂ makes it a cornerstone for climate-smart agriculture and green investment.

Under the Rural and Urban Agriculture Innovative Production Program (RUAIPP), FPI integrates Moringa into several agroforestry farming systems to maximise environmental, economic, and community benefits.

1. Alley Cropping with Moringa:

Alley cropping involves growing food crops between rows of Moringa trees.


Benefits include:

  • Continuous income from crops while Moringa matures

  • Increased soil fertility from Moringa leaf biomass

  • Year-round carbon sequestration

  • Reduced land degradation

  • High-yield mixed farming systems

This system supports vegetables, herbs, sorghum, millet, legumes, and bioenergy crops.

2. Forest Farming with Moringa (Multi-Story Cropping)

Moringa integrates perfectly into forest farming systems because of its light canopy.
This allows farmers to grow:

  • Shade-tolerant herbs

  • Medicinal botanicals

  • High-value forest foods

  • Indigenous crops

This system improves biodiversity, regenerates woodlands, and increases farmers' income while enhancing carbon storage.

3. Silvopasture Systems

Silvopasture combines Moringa trees with livestock.
Moringa provides:

  • High-protein natural livestock feed

  • Shade and shelter for animals

  • Soil improvement

  • Dual income from Moringa + livestock

  • Strong carbon sequestration

This reduces stress on cattle, goats, sheep, and poultry while improving farmers’ profits.

4. Linear Agroforestry Practices with Moringa

Riparian Forest Buffers

Planting Moringa along rivers and streams helps:

  • Stabilise riverbanks

  • Prevent soil erosion

  • Filter runoff

  • Improve water quality

  • Provide habitat for wildlife

  • Generate income from harvested Moringa

Windbreaks and Shelterbelts

Moringa windbreaks protect:

  • Crops

  • Livestock

  • Homes

  • Infrastructure

These systems reduce wind erosion, conserve moisture, and offer additional Moringa leaf and seed income while storing carbon.

Agroforestry practices support agricultural production and help improve water quality and air quality, soil health, and wildlife habitat. These working trees can also grow fibre, food, and energy,

Agroforestry works in a great way as tree roots reach deep into the ground to cycle nutrients and store carbon, while above ground, the trees protect crops and animals against the elements.

Planting trees between crops reduce soil erosion – their roots bind the soil in place so that it doesn’t wash awash during heavy rain or strong wind, which can otherwise cause huge problems for farmers.  They also take up water, preventing water pollution from reaching our ponds and rivers.

MORINGA AGROFORESTRY 

Farmer’s Pride International (FPI) – Agroforestry, Ecology, and Sustainable Moringa Systems:

Farmer’s Pride International remains firmly committed to advancing ecological sustainability, climate-resilient agriculture, and the long-term restoration of Africa’s degraded landscapes. Guided by its transformational mandate and supported by strategic frameworks such as the Rural and Urban Agriculture Innovative Production Program (RUAIPP) and Agriculture-Based Clusters (ABCs), FPI has positioned Moringa Oleifera as a flagship global agroforestry intervention.

The organisation’s strategy recognises that when communities plant Moringa for income generation, the environment simultaneously regenerates—leading to employment creation, rural industrialisation, enhanced soil fertility, and a self-funded agricultural ecosystem across Africa. Through this approach, Africa’s vast unused land becomes productive, profitable, and ecologically restored.

Moringa-centred agroforestry initiatives under FPI deliver economic and environmental benefits to investors, farmers, and rural communities, while actively strengthening resilient landscapes. The integration of trees with crops or livestock under the ABCs model contributes to:

  • Soil improvement, erosion control, water conservation, and favourable micro-climatic conditions;

  • Sustainable production of tree crops, fruit, timber, firewood, fodder, and agricultural crops—reducing pressure on natural forests;

  • Higher productivity and profitability for smallholders and commercial farms;

  • Climate resilience, allowing farmers to withstand extreme weather and shifting climatic patterns;

  • Social stability, entrepreneurship, and job creation within rural communities;

  • Strengthened local economies and long-term livelihoods built around diversified production.

 

ECOLOGY:

Moringa Oleifera thrives in diverse ecological zones and readily colonises streambanks, savannahs, and areas with well-drained soils where water tables remain moderately high. Although drought-tolerant, the tree produces fewer leaves under severe water stress. It withstands normal frost conditions, though intense freezing may kill above-ground growth — after which it quickly regenerates from the trunk or ground shoots.

BIOPHYSICAL LIMITS:

  • Altitude: 0–1,000 to 1,400 m

  • Mean Annual Temperature: 12.6°C – 40°C

  • Mean Annual Rainfall: Minimum 500 mm

  • Soil Type: Adapts to multiple soil types, thrives best in well-drained clay or clay-loam soils;
    performs well in pH-neutral to slightly acidic soils, yet has also succeeded in alkaline atolls (pH 8.5).

 

Growth Characteristics:

  • Tree Height: 10–12 m

  • First Harvest: 6–8 months

  • Full Yield Maturity: 3–4 years

  • Productive Lifespan: 30–40 years

 

SEASONALITY:

  • Leaves: can be harvested every two months.

  • Pod Production: Highly dependent on latitude;

    • Northern climates: typically one harvest per year

    • Southern/tropical climates: fruiting occurs twice (July–September and April–May)

 

Drumstick trees grow rapidly—reaching 5 m in just six months—and perform well in tropical, semi-arid, and sub-tropical environments. Their spreading canopy also makes them suitable for intercropping agroforestry systems where shade and soil protection are required.

 

USES:

Moringa is one of the world’s most versatile agroforestry species, with every part of the plant providing value.

 

Food Uses: 

  • Pods consumed as vegetables, cooked or pickled

  • Used in sauces across Africa

  • Commonly added to curries in Asia

  • Leaves used like spinach in soups and stews

  • Flowers are edible and nutritious

 

Environmental Uses:

  • Prevents erosion

  • Improves soil structure

  • Conserves water through shade cover

  • Supports landscape restoration due to fast regrowth and climate adaptability

 

Economic Uses:

  • High-value nutritional supplements

  • Seeds produce up to 40% oil used in:

    • cooking

    • medicinal applications

    • skincare and hair products

  • Crushed seed extracts purify water (flocculation) and act as antimicrobial agents

  • Leaves and pods can produce biogas

  • Stem gum used in tanning and textile printing

 

Health Uses:

Moringa is called the “miracle tree” for its strong antioxidant profile and medicinal potential. It has been used traditionally across Asia and Africa for centuries. Studies show benefits in reducing blood sugar, cholesterol, treating asthma, fungal infections, and supporting women’s health. However, only a portion of its potential is currently documented in scientific literature.

 

TREE MANAGEMENT:

Moringa grows extremely fast—reaching 2.5 m in 1–3 months. Regular pruning (up to 1.5 m annually) encourages a dense, multi-branched form ideal for continuous leaf, pod, and flower production. The tree responds well to:

  • mulching

  • irrigation

  • organic fertilisation

It coppices and pollards readily. However, growth is slower in areas with consistently high water tables.

 

GERMPLASM MANAGEMENT:

  • Seed behaviour: orthodox

  • Longevity: several years under hermetic storage at 3°C and 5–8% moisture

  • Seeds must be collected from well-formed pods, though continuous dropping of mature seeds presents collection challenges.

 

PESTS AND DISEASES:

Common issues include:

  • Root Rot (Diplodia spp.)

  • Papaya Powdery Mildew (Levellula taurica)

  • Eupterote mollifera (hairy caterpillar), causing defoliation

 

Control methods include:

  • Fish-oil sprays

  • Resin soaps

 

 MORINGA SALES & OFFICIAL BUYING PRICES AND STRATEGY :

Official Pricing, Tier System & FPI Standards of Service (SoS) Credit Framework

For All Certified Moringa Producers in Botswana & Across the ABC Networks

1. BASELINE MORINGA BUYING PRICE (ENTRY LEVEL)

BWP 40.00 per kg  (USD Equivalent: USD 3.00/kg)

This is the minimum guaranteed price for all certified Silver-tier farmers who complete FPI Training and meet basic SoS requirements.

2. THE FOUR-TIER MORINGA PRICING SYSTEM

 

Each tier reflects:

  • Hectare size

  • Discipline level

  • Quality score

  • Compliance credits earned

  • Traceability accuracy

  • Harvest consistency

 

The higher the tier → the higher the buying price.

📌 TIER 1 — PREMIUM (Top Tier):

Hectare Size: 10+ hectares

Buying Price: BWP 50.00 per kg (USD Equivalent: USD 3.80/kg)

Credit Requirement: 100 credits (full SoS compliance)

 

Class: Diamond Platinum

Premium Farmer Profile

  • Always compliant

  • Highest quality leaves

  • Proper pruning, spacing, and drying

  • Full digital traceability

  • Consistent bulk supply

  • Anchor farmers for export contracts

 

How Credits Affect Premium Price:

Credit Score Buying Price (BWP)USD

 

 

 

 

 

 

 

 

 

 

 

Credit Loss (Penalties)

  • SPS violation: –25 credits

  • Incorrect moisture: –15 credits

  • Missing traceability logs: –20 credits

  • Audit dishonesty: –40 credits (immediate downgrade)

  • Late delivery: –10 credits

 

TIER 2 — DIAMOND:

Hectare Size: 5–9 hectares

Buying Price: BWP 45.00 per kg

USD Equivalent: USD 3.45/kg

Credit Requirement: 80–99 credits

Mineral Class: Diamond

Diamond Farmer Profile

  • Strong discipline

  • Good-quality leaves

  • Stable cluster suppliers

  • Near-perfect SoS adherence

Credit Loss

  • Missed training: –8 credits

  • Poor drying hygiene: –10 credits

  • Late harvest: –12 credits

  • Low moisture accuracy: –6 credits

 

TIER 3 — GOLD

Hectare Size: 3–4 hectares

Buying Price: BWP 42.00 per kg

USD Equivalent: USD 3.20/kg

Credit Requirement: 60–79 credits

Mineral Class: Gold

Gold Farmer Profile

  • Good performance

  • Improving quality

  • Stable participation

  • Reasonably compliant with SoS

 

Credit Loss

  • Irrigation neglect: –7 credits

  • Wrong spacing: –6 credits

  • Leaf contamination: –10 credits

 

 TIER 4 — SILVER (Entry Level)

Hectare Size: 1–2 hectares

Buying Price: BWP 40.00 per kg

USD Equivalent: USD 3.00/kg

Credit Requirement: 0–59 credits

Mineral Class: Silver

Silver Farmer Profile

  • Entry into Moringa production

  • Building capacity

  • Must improve traceability & consistency

  • Beginning agroforestry compliance journey

 

 

 

 

 

Credit Loss

  • Missing logs: –5 credits

  • Contaminated leaves: –8 credits

  • Late harvest: –6 credits

  • No pruning: –10 credits

3. HOW CREDITS WORK (THE FULL SYSTEM)

Credits measure:

  • discipline

  • adherence to SOPs

  • leaf quality

  • moisture accuracy

  • traceability records

  • climate-smart behaviour

  • hygiene

  • attendance

  • field maintenance

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

A farmer who earns 100 credits in a cycle (6 visits) is automatically graded as:

PREMIUM → BWP 50/kg (USD 3.80/kg)

 

 

 

5. WHAT THIS SYSTEM ACHIEVES

✔ Rewards discipline

✔ Encourages expansion

✔ Promotes quality

✔ Strengthens export contracts

✔ Makes clusters competitive

✔ Protects Botswana’s market integrity

✔ Motivates farmers to train more

✔ Enhances rural industrialisation

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READ MORE ABOUT CLUSTER FORMATION AND GOVENANNCE OF THE ABCs PAGE 

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