Farmer's Pride International
Moringa Farming As A Catalyst for Socio-Economic Transformation
An Agriculture Subsidiary of the Hunter's Global Network PTY LTD
ABOUT US:
Farmer’s Pride International (FPI) is a Hunter's Global Network international agricultural development organisation committed to transforming Africa’s food systems through climate-smart production, sustainable land management, value addition, and inclusive economic empowerment. Founded on the principles of innovation, integrity, and community upliftment, FPI works across rural and urban landscapes to build resilient agricultural economies that create jobs, restore the environment, and unlock generational wealth for farmers, women, and young people.
Our founding story is one of taking up the task of feeding ourselves, Africa, and the world at large; it is a painful story driven by resilience and passion. What began in 2000 as a small youth-led farming group, born out of the agriculture department of a Zimbabwean community-based organization, New Hope Foundation Zimbabwe, which later became New Hope Foundation Global Network, has now blossomed into a pioneering institution in sustainable land management, regenerative agriculture, agroecology, and innovative agro-food production. With deep roots in grassroots initiatives and a relentless passion for agricultural excellence, Farmer's Pride International (FPI), as we are known today, has transcended borders and transformed communities, staying true to its mission of innovation, empowerment, and sustainable development.
From our head office in Botswana, we coordinate programmes and partnerships that strengthen smallholder production systems, expand agro-industrial capacity, and connect African farmers to regional and global markets. We align all our work with the Africa Agenda 2063, the Sustainable Development Goals (SDGs), and national climate change commitments.
From its humble origins to its current international stature, FPI continues to honour its human rights foundation while pushing the boundaries of agricultural innovation.
FPI with Urban Farmers Participating at a Potato Farming, value addition and processing Capacity Building workshop at University of Botswana (UB)
FPI Is Empowering Africa’s Smallholder Farmers Through Sustainable Transformation:
Farmer’s Pride International (FPI) is redefining the agricultural landscape by positioning Moringa farming as a strategic anchor crop that can lift communities out of poverty while driving national and regional development. Through the Rural and Urban Agriculture Innovative Production Program (RUAIPP), FPI breathes new life into a farming era where technology, empowerment, and sustainability converge.
At the centre of this transformation lies FPI’s Agriculture-Based Clusters (ABCs) — an innovative model that integrates rural and urban farmers into coordinated, technology-enabled, commercially viable production ecosystems. These clusters strengthen market access, improve productivity, and convert local farming communities into vibrant agro-industrial hubs.
With a bold Vision and Mission, FPI equips smallholder farmers to evolve from subsistence producers into competitive agri-food enterprises. By prioritising digital agriculture, climate resilience, and inclusive economic participation, FPI ensures that farmers — especially women in agriculture and young people — experience real economic growth, secure sustainable incomes, and contribute meaningfully to national development.
The impact is profound: thriving communities, strengthened value chains, and a ripple effect of enduring prosperity. Every investment made through FPI delivers measurable value for money, building sustainable, lifelong opportunities across Africa’s agricultural economies.
FPI working with rural farmers in Teso region of Uganda in partnership with DECODI a local NGO
Blending Purpose with Profit:
We wear two hats with pride, depending on the needs of the countries we operate in. In some regions, we champion community empowerment as a non-profit organization focusing purely on uplifting lives and fostering sustainability. We adopt a for-profit approach in others, ensuring our innovative agricultural solutions remain self-sustaining and scalable.
What ties these two facets together is our unwavering commitment to the Social Enterprise concept. This unique model allows us to seamlessly merge the heart of a charity with the efficiency of a business, creating a powerful engine for change. Whether reinvesting profits to support smallholder farmers or delivering affordable solutions for urban agripreneurs, we ensure every action is a step toward building a more equitable and prosperous agricultural ecosystem.
Pioneering Sustainable Agriculture Solutions:
FPI champions a holistic and strategic approach to agriculture, rooted in Sustainable Land Management (SLM), Regenerative Agriculture, and Agroecology. Our mission is to transform agricultural landscapes and livelihoods by creating systems that deliver long-term value for farmers, investors, and ecosystems alike.
Through the integration of Sustainable Land Management (SLM), regenerative practices, and agroecological principles, FPI provides cost-effective, scalable, and innovative agricultural solutions that ensure sustainable productivity, restore degraded land, and empower farming communities. By focusing on soil health, climate resilience, and biodiversity, we enable farmers to thrive in an ever-changing global landscape while meeting the growing demand for high-value agricultural products. To create harmony in our work, we have brought an integrated SLM strategy that encompasses regenerative practices and agroecology principles
Our approach is:
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Strategic: We develop tailor-made solutions that align with global sustainability goals, including the United Nations SDGs, and foster economic growth through high-value agricultural value chains.
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Value for Money: Our initiatives optimize resource use, deliver measurable impacts, and ensure a high return on investment for stakeholders.
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Community-Centric: We empower rural and urban farmers by enhancing their knowledge, building capacity, and linking them to global markets.
At FPI, we believe that the future of agriculture lies in harmony with nature, resilience to change, and inclusivity for all. Together, let’s grow sustainable solutions that feed the world and regenerate our planet.
How Do We Support Smallholder Farmers?
Smallholder farmers form the backbone of Africa's agricultural economy, yet they often remain disconnected from value chains due to limited resources, inadequate skills, and poor market access. FPI’s ABCs bridge this gap by providing the following:
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Direct Farmer Support: We network, organise, and equip farmers with modern agricultural skills, tools, and technologies to boost productivity and profitability using the Moringa Oleifera an an anchor crop.
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Capacity Building: Through targeted training programs, we strengthen farmers’ entrepreneurial, technical, and financial management skills, enabling them to manage farms as agribusinesses.
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Market Linkages: We integrate smallholders into value chains, ensuring they access lucrative local, regional, and international markets.
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Access to Finance: Collaborating with agricultural financiers, we provide affordable credit, grants, and investment opportunities for farmers to scale their operations.
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Venture Capital (FPI) acquires temporary equity shares in Moringa farming and other agricultural projects; we provide critical funding, technical expertise, and capacity-building support to empower farming communities. Our approach ensures that ownership is transferred back to local stakeholders, fostering long-term sustainability and economic independence.
Alignment with SDGs and Africa’s Development Goals:
Our work directly supports the United Nations Sustainable Development Goals (SDGs) and Africa’s key development priorities, including:
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SDG 1 (No Poverty): By creating jobs and boosting incomes, we reduce poverty in rural and urban communities.
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SDG 2 (Zero Hunger): We enhance food security by building resilient farming systems that increase agricultural output and reduce import dependency.
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SDG 8 (Decent Work and Economic Growth): Our clusters create thousands of jobs in farming, agro-processing, logistics, and export.
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SDG 13 (Climate Action): We adopt sustainable agricultural practices such as regenerative farming and permaculture, restoring ecosystems, and mitigating climate change impacts.
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SDG 17 (Partnerships for the Goals): We collaborate with governments, development agencies, private investors, and NGOs to maximize impact and scale transformative solutions.
The Agriculture Movement:
FPI isn’t just an organization; it’s an agricultural movement redefining how agriculture and entrepreneurship intersect for the greater good and a better future.
We stand tall today as we watch ourselves become a global force in agriculture. We are now anchored by two headquarters: the International Head Office in Botswana and the Research and Development Headquarters in the United States. The latter oversees the Research and Development initiatives and the consultancy department. This R&D head office offers all technical support required by the agriculture sector worldwide. However, our story is one of inspiration and remarkable growth.
The Evolution of FPI: From Local Initiative to A Global Enterprise:
In 2010, FPI’s vision expanded with a transformative skills and knowledge exchange project, which brought together universities and NGOs from several countries to Zimbabwe. The initiative trained 250 farmers across the country's 10 provinces, integrating agricultural education with an HIV/AIDS awareness campaign.
By 2015, FPI’s aspirations grew further with its first pilot agriculture project in South Africa’s Eastern Cape, marking the beginning of its journey as a stand-alone organisation. Four years later, FPI ventured into international markets, exporting agro-products to countries like China, the UK, France, and South America.
Today, FPI is growing into a global agriculture leader, with a presence in over 41 countries across seven continents. This rapid growth prompted the FPI executive to move its headquarters to Botswana in 2019, with satellite trade offices coming up in countries like South Africa, Tanzania, Zambia, and Namibia as it embarks on a large-scale rollout of high-value crop farming worldwide.
Training women Farmers in Kapelebeyong County Teso Region Eastern Uganda (FPI collaborating with DECODI a local NGO
Promoting Agriculture as a Business:
FPI embraces farming as a business; this concept helps it to transform rural and urban communities from cycles of poverty and hunger to pathways of prosperity. Implementing regenerative agriculture and agroecology to enhance soil health, boost biodiversity, and create sustainable, resilient food systems that benefit farmers and the environment. This is done through implementing our flagship program, the Rural and Urban Agriculture Innovative Production Program (RUAIPP), which will promote sustainable and forward-thinking farming practices that boost agricultural productivity and enhance environmental resilience.
Our Flagship Program:
In 2015, FPI developed an ambitious Rural and Urban Agriculture Innovative Production Program (RUAIPP).
The RUAIPP is a groundbreaking initiative that underscores FPI's commitment to advancing agriculture as a cornerstone of sustainable development. By aligning rural and urban agricultural efforts and prioritizing innovation, RUAIPP holds the potential to reshape the agricultural landscape in Africa, ensuring that it remains resilient, productive, and inclusive in the face of future challenges.
The FPI initiatives are guided by its USA-based Research and Development Centre (RDC), which has given birth to the International Agriculture Consultancy and is aligned with the United Nations Sustainable Development Goals (SDGs), particularly SDG 1 (No Poverty), SDG 2 (Zero Hunger), SDG 8 (Decent Work and Economic Growth), SDG 12 (Responsible Consumption and Production), and SDG 13 (Climate Action). Through establishing, operating, and managing Agriculture Based Clusters (ABCs), we champion environmental stewardship, social well-being, and long-term agricultural resilience. Our goal is to foster inclusive, sustainable development that empowers communities and creates a lasting impact in the agricultural sector.
This holistic approach incorporates self-help microfinance credit schemes, offering sustainable financial solutions for agriculture, alongside the integration of advanced technology and targeted education. Central to our strategy is the ABC model, which connects farming communities with industrial development and financial clusters. By fostering these strategic partnerships, we bring to life forward and backward linkages, strengthen the agricultural value chain, improve access to inputs, facilitate value addition, and expand market opportunities for farmers.
FPI believes that financing and equipping farmers with essential tools, resources, and knowledge and creating a cohesive network of clustered support systems builds resilient agricultural systems capable of adapting to future challenges. This integrated approach drives long-term growth, economic empowerment, and prosperity for both rural and urban communities.
Our mission extends beyond economic transformation; we are equally committed to addressing critical aspects of people's well-being, including health, children’s welfare, environmental sustainability, ensuring access to clean water and sanitation, and integrating renewable energy solutions to create resilient and thriving communities.
Together, we aim to accelerate economic growth, promote sustainable farming practices, and drive self-sufficiency in agriculture. By equipping farmers with the tools and connections they need, we empower communities to thrive and secure long-term prosperity.
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RUAIPP Capacity building for Farmers on Potato Farming (Chipata Zambia) 2023
FPI’s Vision for Rural and Urban Development:
Spanning across seven continents, FPI-I’s strategy provides sustainable solutions to global food shortages by promoting agri-food production through an African agribusiness model. This model, implemented using the Agriculture-Based Cluster (ABC) farming approach, offers a cost-effective and resource-efficient method for farming. By leveraging social capital and networking farming communities, cluster farming reduces resource use while maximising yields, significantly improving the income of rural and urban farming communities.
RUAIPP aims to create Knowledge-based Agriculture initiatives by establishing field and on-farm skills schools, serving as knowledge exchange platforms. These research-based, scientifically informed initiatives incorporate agroecological systems into every farming setup, bringing together scientific, indigenous, and technological approaches to develop evidence-based solutions for hunger and poverty alleviation. Additionally, the program addresses climate change mitigation and adaptation, contributing to the creation of sustainable food systems worldwide.
THE RUAIPP MODEL
Why Rural and Urban Agriculture:
At Farmer’s Pride International (FPI), we believe that the sustainability of agricultural systems lies in fostering a seamless interconnection between rural and urban agriculture. Rural areas serve as the backbone of agricultural production, providing the bulk of food, raw materials, and natural resources required to sustain urban centers. Urban areas, in turn, act as hubs for processing, consumption, and trade, creating demand and economic opportunities for rural farmers. This interdependence is crucial for building resilient food systems, ensuring food security, and promoting inclusive economic growth. By strengthening both rural and urban agricultural ecosystems, FPI ensures a balance that supports not only agricultural sustainability but also the livelihoods and well-being of communities in both regions.
Rural ecosystems remain the backbone of national development, providing the water, energy, food, livestock, biodiversity, and raw materials that sustain urban economies and ensure national stability. Cities depend on rural areas for everything from irrigation water and grain supply to the labour force and cultural heritage that shape national identity. At the same time, rapidly growing urban populations demand innovative responses to food insecurity and rising environmental pressures—making urban agriculture an essential complement rather than a competitor to rural production. Modern techniques such as hydroponics, aquaponics, rooftop greenhouses, container farming, and vertical gardens enable cities to produce fresh vegetables, herbs, and high-value crops with minimal land, reduced water use, and lower carbon footprints.
This duality strengthens national resilience: as rural areas drive large-scale agricultural production, carbon sequestration, and natural resource management, urban agriculture reduces dependency on external imports, cuts household food costs, and addresses the rise of urban food deserts. Farmer’s Pride International (FPI) champions this integrated model under the RUAIPP and Agriculture-Based Clusters (ABCs), ensuring that rural and urban landscapes operate as complementary economic engines. By linking farmers, processors, consumers, and markets into one circular system, FPI promotes value addition at source, increases national self-sufficiency, stimulates green jobs for youth and women, and builds a resilient, climate-smart food system where cities and rural communities thrive symbiotically. This harmonised approach not only stabilises national food security but also unlocks new opportunities in agro-processing, renewable energy use, waste recycling, and sustainable land management—strengthening the entire agricultural economy from village fields to metropolitan centres.
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OUR VISION OF A COMMUNITY MORINGA FARM WITH PROCESSING UNITS
Community Anchor Farms under the ABC Model:
FPI is not a passive participant in Farming, it owns anchor farms, these are Community based Moringa Farms structured under the Agriculture-Based Clusters (ABCs) to empower villages, restore degraded land, and build sustainable rural economies. Each farm is organised as a community-owned agro-industrial unit, where households, women, and youth work together to cultivate Moringa Oleifera as a climate-smart anchor crop.
Through standardised layouts, shared infrastructure, water-harvesting systems, and small-scale processing units, every community farm functions as a practical demonstration of regenerative agriculture, Sustainable Land Management (SLM), and RUAIPP principles. The farms produce high-quality leaves, seeds, oil, and powder for both domestic and export markets while strengthening food security through intercropping and organic fertiliser production.
These Community Moringa Farms create jobs, local value addition, carbon revenue opportunities, and predictable income streams, all while improving soil fertility, conserving water, and restoring biodiversity. By integrating modern techniques with traditional stewardship, ABC-based Moringa farms turn rural areas into productive, resilient, and economically vibrant green zones.
PRESENT IN: + 41 COUNTRIES
VISION:
نتخيل عالماً يشارك فيه الشباب في سلسلة القيمة الزراعية ، المجتمعات الريفية مزدهرة وجميلة على مستوى العالم.
التربة صحية ومنتجة بشكل غريب.
التنوع البيولوجي داخل أنظمتنا المدارة وفير ومزدهر.
تعمل دورات المياه والمعادن والطاقة بأقصى إمكاناتها.
المجتمعات قادرة على تلبية احتياجاتها الخاصة محليًا ولم يعد إطعام العالم مصدر قلق ضروري ، ومراعاة النوع الاجتماعي والمساواة والإنصاف ، مع الاحترام وإعطاء قيمة لابتكارات المعرفة المحلية ودعم حقوق الإنسان.
MISSION:
نحن نعمل مع الحكومات وشركاء التنمية الآخرين لبناء مجتمعات زراعية عالمية حيث يتمتع المواطنون بفرص اقتصادية واجتماعية متساوية وكافية لتحسين مستوياتهم المعيشية ، وحيث يمكنهم المساهمة بشكل منتج في التنمية الشاملة لبلدانهم من خلال التمويل الصغير للزراعة لتحقيق مستدام ونظم غذائية عادلة.
دعم المساءلة وأساليب الزراعة المستدامة التي تعزز وتحسن استخدام التكنولوجيا لحماية التربة ، والحفاظ على التنوع البيولوجي والموئل ، وإنتاج غذاء آمن وصحي ، حيث يُعامل العمال باحترام ، وتعامل الحيوانات معاملة إنسانية ، ويتم الحفاظ على مجتمعات نابضة بالحياة من خلال الإبداع ، باستخدام الابتكارات المرنة.
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CORE VALUES
Our work is shaped by a strong foundation of research and development. Prioritizing a community-centric approach, emphasizing inclusivity and equal opportunity for all. Uphold the highest standards of financial and material accountability, and act with courage to drive meaningful change. Above all, we are dedicated to respecting people's rights, fostering peace, promoting collaboration, and celebrating harmony and the value of cultural diversity in all that we do.
Our Strategic Pillars:
1. RUAIPP – Rural & Urban Agriculture Innovative Production Program:
RUAIPP is FPI’s flagship transformation model designed to rebuild Africa’s agricultural landscape through technology, training, and regenerative production. It equips communities with skills for modern farming, water management, urban agriculture, and climate-smart systems that increase household income while reducing environmental pressure.
2. ABCs – Agriculture-Based Clusters:
Agriculture-Based Clusters (ABCs) are structured community development units that organise farmers into coordinated hubs for training, production, processing, and market integration. ABCs create economies of scale, reduce production costs, promote collective marketing, and drive rural industrialisation. Each cluster operates as a small agro-economy with shared infrastructure, governance, and value chain linkages.
3. Sustainable Land Management (SLM):
FPI integrates Sustainable Land Management across all projects to protect soil, conserve water, restore degraded landscapes, and improve biodiversity. Our SLM framework includes regenerative agriculture, water harvesting, soil rehabilitation, and sustainable grazing systems, aligning with SDG 13 and national climate action priorities.
4. Moringa Oleifera as an Anchor Crop:
Moringa stands at the centre of FPI’s agricultural transformation agenda. Its resilience, rapid growth, high market value, nutritional benefits, and ecological contribution make it a powerful crop for poverty reduction and land restoration. Through ABCs, communities adopt Moringa farming to generate income from leaves, seed oil, powder, tea, animal feed, and carbon sequestration. This anchor crop will become the core financier of 46 other high-value crops under the RUAIPP, which each farm or cluster can choose to grow.
5. Value Addition & Agro-Processing:
FPI promotes value addition through community-based processing units for Moringa oil, powder, tea, and related products. By keeping processing close to the farm, households derive higher profits, create local jobs, and stimulate micro-industries that drive rural development.
6. Women & Youth Empowerment:
We actively integrate youth and women into production systems, leadership roles, and entrepreneurship programmes. Their participation is central to building inclusive agricultural economies, enhancing household incomes, and strengthening community resilience.
Our Impact:
Over the years, FPI has grown into a credible development partner and catalyst for agricultural transformation across communities. Our impact includes:
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Training of thousands of farmers across multiple countries
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Establishment of Agriculture-Based Clusters in rural and urban areas
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Improved household income through market linkages and value addition
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Expansion of Moringa plantations for commercial and environmental benefits
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Restoration of degraded land using regenerative agriculture
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Job creation for women and youth through processing, distribution, and cluster operations
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Strengthening food security through diversified production
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Supporting national and regional export strategies
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Developing traceability, certification, and compliance systems for global markets
Our Core Programmes:
RUAIPP Training & Capacity Development:
Empowering farmers with practical skills in regenerative agriculture, land management, agro-technology, water harvesting, and sustainable production systems.
Moringa Value Chain Development:
Scaling production, processing, and marketing of Moringa products for domestic and international markets.
Cluster Governance & Community Industrialisation:
Establishing governance structures, bylaws, leadership councils, and operational systems within each cluster.
Export Facilitation & Market Access:
Connecting farmers to buyers, exporters, and certification bodies for global trade.
Agroecology & Climate Resilience
Implementing techniques that reduce emissions, sequester carbon, and enhance adaptation.
Research, Innovation & Knowledge Development:
FPI invests in research on:
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Regenerative agriculture
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Water-efficient farming systems
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Carbon sequestration through Moringa
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Indigenous knowledge and cultural land-use systems
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Soil health monitoring
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Organic certification standards (EcoCert, HACCP, SPS, Codex)
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Climate risk management
We also develop manuals, policy briefs, and training materials used by farmers and institutions across the region.
STRATEGIC PLAN STATEMENT 2025 -2030:
كيف نخطط لتحقيق مهمتنا؟
سيتم كسب رسالتنا من خلال إنشاء مجموعات زراعية وتسهيلات ائتمانية للتمويل الأصغر لـ الزراعة والتنمية الريفية في جميع أنحاء العالم ، وهذا من شأنه أن يساعد FPI على تحقيق أهدافها في التنمية المستدامة ، ولكن يجب أن يكون ما يلي متاحًا لتحقيق ذلك:
يجب أن لدينا ما يكفي فاي مالية و دعم فني فضلا عن الشراكات التي ستدعم التمويل.
يجب أن نكون قد وصلنا بوفرة في جميع مراكز المشروع ؛
نحن بحاجة إلى مراكز بحث في جميع أنحاء العالم ؛
نحن بحاجة إلى مساحات عمل مطورة تقنيًا
يجب أن يكون لدينا ميسرين ومقدمين ومدربين متمرسين وذوي خبرة ، ومختبرات حية ذات تربة خصبة ومنتجة ومياه نظيفة وهواء وفير.
يجب أن يكون لدينا مرافق تعليمية وبحثية متطورة تكنولوجية عالية الجودة ؛
يجب أن يكون لدينا موظفين مبتكرين وداعمين ومحترمين ومهتمين ومتحمسين ومؤهلين تأهيلاً عالياً ؛
يجب أن نحظى بمشاركة ودعم المجتمعات والصناعة وأصحاب المصلحة الآخرين ؛